Electricians in South West London - Market intelligence report

The diagnosis

Three things worth knowing before you read anything else.

Everything in the full report builds on these three findings. If you only have two minutes, this is what matters.

The gap

One electrician has 108 reviews. The typical one has 8.

That's not a small lead - it's a trust gap most electricians never close. In a market of just 40 firms, five of them hold 49% of every review customers have written. The report shows exactly what the leaders do differently, and where the opening is for everyone else.

What wins jobs

Speed, then reassurance

95.7% of reviews here are five star, and they reward the same things: same-day attendance for no power and tripping circuits, faults traced without unnecessary rewiring, EICR and PAT certificates back fast, and a home left clean and tidy.

The risk

Almost every complaint here is about admin, not wiring.

Only 4.7% of reviews read negative, and they cluster on things that have nothing to do with workmanship: missed appointments, call-out fees on small jobs, upfront payment demands, and faults that come back after the van has gone.

In their own words

What customers actually say before they book, and after the job's done.

Real language pulled from public reviews across the market - two of each shown here, the rest inside the full report.

What earns a five-star review

"same-day call-out"

Used when customers need urgent help with faults, outages or unsafe electrics.

"clean and tidy"

A recurring proof point after rewires, lighting work and consumer unit upgrades.

+ 4 more phrases in the full report

What triggers a one-star review

"upfront payment"

Customers are sensitive to deposits, prepayment and card charges before the work is done.

"no-show"

Missed appointments quickly damage trust, especially with tenants left waiting.

+ 3 more complaint themes in the full report

What's inside

Everything you need, nothing you have to dig for.

01Every one of the 40 electricians, named and ranked by rating, review volume and consistency - not just star ratings.
02What customers love and complain about, broken down by aspect: reliability, workmanship, communication, pricing and follow-up.
03A profile of your typical customer - who they are, what they're trying to solve, and what makes them choose you over the electrician down the road.
04A clear-eyed read on where you could realistically win clients from the market leaders.
05A prioritised action plan - e.g. "Fix arrival windows and payment terms first: appointment delays and upfront charges are the most-repeated complaints here, and the fastest to close."

Every figure comes from public Google reviews, scored the same way for every electrician. Read the full methodology
Rate My Ratings is an independent, London-based research company - not affiliated with Google or any business we cover. ratemyratings.com

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Questions before buying

A few things worth knowing.

Does the report name individual electricians?

Yes. All 40 businesses are named, with their rating, review volume and where they sit against the rest of the market.

Where does the data come from?

Public Google reviews only - 812 of them, posted between 1 January and 26 July 2026.

How quickly can I get it?

Instantly after checkout. It opens in any browser, on any device.

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